Expo 2020 Dubai — Multinational campaign localization
Expo 2020 Dubai required high-volume, multi-language transcreation to engage global audiences and showcase the UAE’s largest international event to the world.
Challenge
Expo 2020 needed multilingual content for a global audience across campaigns, exhibits, and digital platforms. The challenge was to adapt messaging into culturally relevant forms without losing the energy and excitement of the Expo brand.
Approach
LangFort built a large-scale transcreation workflow, working with linguists specialized in events and marketing. Using in-context review tools, we ensured that headlines, taglines, and promotional content maintained their impact in every language.
Scope
Global campaigns, event marketing, on-site media
Team
Large-scale linguist network for 15+ languages
Tools
FileStage, TMS, collaborative content review
Results & Impact
Expo 2020 Dubai successfully reached millions worldwide in multiple languages. Campaigns preserved their excitement and emotional tone across cultures, driving record-breaking international attendance.
Quick highlights
Languages
15+ languages
Deliverables
Campaigns, slogans, digital media
Outcome
Global awareness & record international participation
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