Global Campaigns

Dubai Tourism — Multi-language destination marketing

Dubai Tourism needed transcreation and localization for global campaigns, ensuring Dubai’s positioning as a top global destination reached audiences worldwide in their native languages.

Industry: Tourism & Hospitality Services: Transcreation, Localization, Copywriting Year: 2021–2024
Dubai Tourism

Challenge

Dubai Tourism needed campaigns that resonated across multiple regions with cultural sensitivity. Messaging had to remain consistent with Dubai’s premium image while adapting to local nuances in language and expression.

Approach

LangFort created a streamlined transcreation process for Dubai Tourism’s international campaigns. Our linguists adapted copy for cultural relevance while maintaining the aspirational tone of Dubai’s global positioning. In-context previews ensured high-quality final delivery.

Scope

Campaign slogans, websites, digital ads

Team

Specialized travel & tourism linguists

Tools

TMS, FileStage, cultural adaptation frameworks

Results & Impact

Dubai Tourism’s campaigns successfully reached global audiences with messages adapted to their languages and cultures. The content preserved Dubai’s luxurious brand voice, driving stronger international engagement and awareness.

Quick highlights

Languages

12+ languages

Deliverables

Campaigns, landing pages, ad copy

Outcome

Stronger international reach & engagement

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