Bateel — Premium Confectionery Transcreation
"LangFort always met agreed deadlines and proved itself as a professional responsible partner." – Maria Voytas, Technology & Ecommerce Manager – Bateel. In February 2020, Bateel translated its entire ecommerce platform (~160,000 items) into four languages within 21 days for Ramadan campaigns. LangFort integrated Bateel’s CMS with CAT tools for seamless translation and UX/UI optimization, ensuring smooth and accurate content adaptation. To date, over 350,000 words have been translated, solidifying an ongoing partnership.
Challenge
Bateel’s challenge was to retain its luxury positioning and heritage across multiple languages while adapting product campaigns for diverse markets. The tone had to remain elegant, aspirational, and true to the brand identity.
Approach
LangFort assigned copywriters with luxury branding expertise to ensure every detail — from packaging copy to digital campaigns — reflected Bateel’s premium tone. Transcreation was combined with cultural adaptation to ensure resonance in each market.
Scope
Campaigns, packaging, seasonal launches
Team
Specialized luxury brand copywriters
Tools
TMS, in-context creative previews
Results & Impact
Bateel successfully launched multiple global campaigns with localized content that felt equally luxurious in every language. The brand voice remained consistent, strengthening international recognition.
Quick Highlights
Languages
4+ languages initially, 10+ total
Deliverables
Website content, marketing campaigns, product descriptions
Outcome
Seamless global launch, ongoing partnership
Client Testimonial
Maria Voytas
Technology & Ecommerce Manager – Bateel
"LangFort always met agreed deadlines and proved itself as a professional responsible partner."
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